Aveda’s take on the Brigitte Bardot Pouf

Posted on | February 15, 2010 | No Comments

Category: Catwalk Beauty, Get the Look, Latest Launches
Tags: Aveda > Aveda Phomollient > John Patrick Organic > New York Fashion Week > odile gilbert

Aveda has a strong presence backstage at New York Fashion Week as many of the models strutting their have had their hair teased and tousled with Aveda products. The models flouncing down the John Patrick Organic A/W 10 runway all sported Brigitte Bardot style ‘poufs’ in the hair, chic up-dos that were created with strong lashings of hairspray and numerous amounts of kirby grips. The style was a cross between secretary chic and boardroom bigwig, and presented and elegant yet powerful female silhouette, with the exposed neck suggesting vulnerability whilst the twisted up tresses denoted empowerment and attitude.

Stylist Odile Gilbert was in charge of teasing the tresses of these models.

Q: What was your inspiration for this look? How did you collaborate with the designer to create the look?

“John Patrick and I were inspired by the idea of a young, teenage girl seeing a gorgeous, Brigitte Bardot-esque hair look in a magazine or on TV and trying it on themselves. It’s very spontaneous, cute, and modern. The look involves a messy pouf tamed by Aveda Control Force Hair Spray and a French twist in the back. The volume is impulsive and a little undone.”

Here’s her step by step guide on achieving this look.

HOW TO GET THE LOOK:

1. Brush through hair and prep with Aveda Phomollient Styling Foam to add body and shine. Use a comb to create a left side part.

2. Divide hair into four sections: sides, back, and top. Fold the top section over the face and clip back to separate.

3. Backcomb the back section of hair with a brush to create messy volume. Spray liberally with Aveda Control Force Hair Spray for maximum hold.

4. Create an anchor by crossing bobby pins horizontally across the middle of the back section of hair, just below the crown of the head.

5. Using large hair pins, attach a hairdresser’s sponge at the crown, where bobby pins are anchored.

6. Cross the right section of backcombed hair over to the left, pinning over the hairdresser’s sponge with large hair pins. Repeat with the left section of backcombed hair, bringing it to right. Take all remaining hair in the back section and twirl to the left to create a French twist. Secure the twist at the nape of the neck with hair pins, creating a tail of loose hair draped over the shoulder.

7. Set aside a portion of hair to fall in front of the left ear, and brush remaining top section of hair over the hairdresser’s sponge. Pin it into the French twist to create a “pouf.” Pull lightly with fingers to create loose, spontaneous volume. Spray with Aveda Control Force Hair Spray.

8. Leave wisps of free falling hair in front of the left ear, and loosely pin remaining pieces above the right ear. Finish with Aveda Control Force Hair Spray.

The Aveda Control Force Hair Spray will be launching in June 2010. Get the Aveda Phomollient Styling Foam here.